DELIVERING DIGITAL INNOVATIONS

Search Engine Marketing PPC Pay-Per-Click

 

Custom Website Design

Your success is our objective.

Paid Media services (Pay-Per-Click) for precisely target consumers who show specific interests in your products & services.

Search Engine Marketing PPC Pay-Per-Click

We are a solution-driven, Search Engine Marketing PPC Pay-Per-Click Agency Serving Chicago Milwaukee, Kenosha Racine, Wisconsin.

Maximize click-through-rates (CTR) without wasting impressions by displaying relevant ads on search engines or third-party websites.

SEO vs. SEM: Both services elevate your position towards the top of search engine results pages (SERPs) to rank your company in the number 1 position. Both services are customer acquisition strategies; however, PPC means you bid & pay for particular keyword usage.

Website Design & Development

What is PPC? Pay-per-click media are the listings at the top of SERPs with yellow ‘Ad’ icons next to them.

 

Elements of Search Engine Marketing PPC Pay-Per-Click

 

❖ Ad Copy

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

❖ Ad Creative

The term used to refer to the design & testing of ad copies for CTR, quality score, & max conversions. There are three main types of ads, & they each have a specific purpose:

Concept ads drive awareness & interest.

Content ads turn an interest into a desire.

Commerce ads fulfill desires with physical actions.

❖ Campaign Setup

Each campaign consists of one or more ad groups. Settings at the campaign level include budget, language, location, distribution for the Networks, and more to create separate ad campaigns to run ads in different areas or using different budgets.

❖ Conversion Rate Optimization (CRO)

To ensure maximum conversion rates, our user experience (UX) design team will place the right call-to-actions (CTAs) in all of the appropriate places. Examples of conversions are:

Adding products to a cart

Calling for more information

Creating an account

Purchasing from the site

Requesting a quote

Signing up for emails

Subscribing to a service

❖ Direct Response Marketing

Trackable
Measurable
Uses compelling headlines & sales copy
Targets a specific audience or niche
Makes a particular offer
Demands a response
Allows for short term follow-up & maintenance follow up for unconverted leads

❖ Network & Devices

The significant difference among devices is user behavior, so depending on your target market, we will identify the right system & devices on which to focus your PPC campaign (e.g., mobile, PC, tablets).

What are the Search Engine Marketing PPC Pay-Per-Click benefits?

 

Z

With PPC, you are never ‘rolling the dice’ with your marketing dollars. Instead, consider that you are playing a strategic game of chess, growing your competitive advantage by predicting consumer behavior based on buying patterns & personas. 

Z

PPC is a sure thing, as you only pay when a user clicks on your results or ads after searching for particular keywords for which you have bid & paid.

Z

Your advertisements end up in front of carefully selected targets already expressing an interest in your business. They are already searching for someone like you, so let them find you! 

Z

PPC strategy is like a laser-guided missile. It is accurate & useful, & it allows your advertising to zero in on your target market.

Z

You know if it is working, & it is the fastest way to know which keywords & phrases are contributing to conversions. Track every click or impression, & then adapt to what works & what does not. Analyzing the effects of PPC advertising allows us to guide insights into actions to benefit your business & your potential customers.

Z

PPC can dynamically adapt & change an ad before it is displayed to achieve the most considerable relevance to your audience.

Z

PPC can target specific demographics:

  • Age
  • Career
  • Education level
  • Geography
  • Income level
  • Languages
  • Nationality/ethnicity
  • Parental status
  • Political affinity
  • Relationship status
Pay-per-Click (PPC) Process

Define Goals

First, we will create a comprehensive PPC strategy & project plan that clearly outlines deliverables and measurable business goals. We start with a project brief, which is a one-on-one consultation in which we understand the business objectives, competition, target audience & budget.

Our team will determine your client information & business goals along with all required information to correctly complete the discovery process.

We will archive measurable short-term and long-term goals to use to evaluate campaign performance, & we will always balance PPC listings with organic listings because online shoppers are particularly savvy when searching Google.

Competition Research

Our team will perform exhaustive research on your competitors’ online presence, and their ad spends, ad positions, and keywords.

PPC Keyword Research

Based on business goals and competition, our certified keyword research experts will perform extensive keyword research to bring in targeted customers.

DesignsTouch PPC Team is highly skilled to find high-performing, low-cost keywords & phrases to get the most bang for your buck. We never bid on your company name, as this means the user is already searching for your particular business, & this action would not only be wasteful, but it would be redundant as well.

Conversion Rate Optimization (CRO)

To ensure maximum conversions, our UX design team will place the right “Call to Actions.” We will optimize the content for a higher quality score — set up the ads to run in the right areas and target the proper age group at the right time. 

Create and test Ad copies for best click-through ratio (CTR), good quality score and maximum conversion.

We manage changes to services & algorithms offered by major search engines, tweaking the PPC strategy to be responsive to these changes. Additionally, we establish benchmarks for key metrics, & we take action when the results do not measure up to your goals. We adjust content implementation, especially regarding seasonality.

Additionally, we will make daily or weekly adjustments such as bid changes & landing page recommendations based on short-term performance indicators. We will identify trend changes, including buying patterns, & we will adjust your PPC campaign accordingly.

Identify the right network, devices based on potential customers, and target them. (eg. mobile, display, search, and tablets)

Pay-per-Click (PPC) Campaign Management

Create New Landing Pages:

Create new landing pages based on trends, season, promotions, buyer persona.

A/B Testing and Multivariate Testing:

Track and analyze the performance of pages and implement the right pages.

Ad-Copy Refinement (CTR):

Our team test different versions of ad copies to choose the right creative that converts the most.

Keyword Refinement:

Our team track & identify top-performing keywords, worst performing keywords, and add negative keywords based on the research. Fine-tune the exact match, phrase match, and broad match criteria for maximum conversions.

Quality Score Improvements:

Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates.

Bid Refinement:

Identify the best performing keywords and adjust max/min bid to ensure top ad placements.

Location & Demographics:

Reach the right people at the right places. Analyze the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.

Network & Devices:

Analyze the performance of ads across different Networks such as Search, Display, Video, and devices such as Smartphones, Tablets, Laptop, and Desktop. Set priorities in ad spending based on the performance.

Ad-Scheduling:

Run and Pause ads at a specific day/time based on performance.

Ad Types:

Based on the business needs, our experts will choose the right choice of ad types from the below to target potential customers.

Search Ads

Display Ads (Partner networks)Mobile Ads

Call Only Campaigns (Click to call)

Video Ads

Product Listing Ads (e-commerce)

Re-targeting

Reporting:

Detailed Reports on:

 

Goal Conversion

CPA (Cost Per Acquisition)

CPL (Cost Per Lead)

CPS (Cost Per Sale)

Overall Traffic & Conversion Ratio

Why Choose DesignsTouch?

Google Ensures Profitability & Quality Customer Service – Google closely work with partner agencies like us and review our MCC accounts to make sure that we provide our clients with optimal service through improved quality scores. Google also checks for conversion rates and client retention to be sure that our clients are happy with the services they are receiving.

Google certifies Certified Experts & Managers – Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices.

Trust – Trust is the most crucial factor as you share vital business details and spend thousands of dollars on PPC campaigns. Google certified experts manage the accounts.

Google Ensures Profitability & Quality Customer Service – Google closely work with partner agencies like us and review our MCC accounts to make sure that we provide our clients with optimal service through improved quality scores. Google also checks for conversion rates and client retention to be sure that our clients are happy with the services they are receiving.

Google certifies Certified Experts & Managers – Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices.

Trust – Trust is the most crucial factor as you share vital business details and spend thousands of dollars on PPC campaigns. Google certified experts manage the accounts.

Google Ensures Profitability & Quality Customer Service – Google closely work with partner agencies like us and review our MCC accounts to make sure that we provide our clients with optimal service through improved quality scores. Google also checks for conversion rates and client retention to be sure that our clients are happy with the services they are receiving.

Google certifies Certified Experts & Managers – Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices.

Trust – Trust is the most crucial factor as you share vital business details and spend thousands of dollars on PPC campaigns. Google certified experts manage the accounts.

Z

Google Partner Agency

Z

Google Certified Engineers for Search, Display, Mobile & Analytics.

Z

Lowest CPA (Cost Per Acquisition)

Z

Serving a wide range of industries.

Z

Dedicated Project Manager for every campaign.

Let's Get Started!

DesignsTouch is an award-winning, IT & digital service agency. We supply the tools you need to grow your business! From idea to design, development to care and support, count on us to achieve the results your company deserves.

By working together with us, you will have the expertise you need to enhance visibility for YOUR business.

Google Partner
AdWords Dynamic Remarketing
Google Analytics
Google Cloud

Digital & IT Services Agency

262.417.7044

Say Hello

info@designstouch.com

Send us an email

Racine, Wisconsin (HQ)

DesignsTouch, LLC
201 Sixth Street, Ste 401
Racine, Wisconsin 53403

GoodFirms Badge
Call Now Button

Pin It on Pinterest

Share This
START A PROJECT
Digital Marketing Search Engine Marketing Pay-Per-Click-PPC