How to Hire the Best Search Engine Optimization Company

Written by Nim Joshi

Dec 4, 2021
Home 9 SEO-Search Engine Optimization 9 How to Hire the Best Search Engine Optimization Company

Are You Looking for the Best SEO Agency?

Almost 70% of online experiences start on search engines like Google. Over 53% of all website traffic comes from organic searches. With search engine optimization (SEO), you can boost your organic rankings to generate more traffic.

SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% close rate, too.

However, it can take time to establish an effective, results-driven SEO marketing strategy. With help from the best search engine optimization company, you can succeed. Their experience and expertise will set your SEO marketing strategy up for success.

Not sure who to hire? Here are seven tips that can help you narrow down your choices.

With these SEO company hiring tips, you can fight the best agency based on your needs and goals. Start boosting your rankings. Learn how to find a search engine optimization company with these tips today.

Here are the tips on how to hire the best search engine optimization company

Hire best search engine optimization company

With almost 20,000 establishments in this city, you must use every tool at your disposal to stand out. The best way to do it is through your online presence. It’s the reason your company website must be at its peak.
You can only achieve a professional and responsive design if you have a reputable web designer. In this guide, we’ll discuss more benefits of working with an expert. Read on and find out now:

1. List Your Goals

If you want to hire the best search engine optimization company for your business, take a second to consider your distinct goals. Otherwise, the SEO agency you hire might lack the capabilities you need. If they don’t offer the right services, they won’t accomplish your goals.

For example, perhaps you want to improve your rankings for specific search terms.

Higher rankings will help you appear in front of more customers online. Then, you can generate brand awareness and recognition. Ranking ahead of competitors could establish your credibility, too.

You might even become a thought leader in your industry.

Perhaps you’re more interested in generating backlinks. Backlinks are an important ranking factor. Gaining backlinks from high-authority websites could boost your rankings.

Perhaps you need help creating high-quality content that appeals to your target audience. Maybe you need to gather keyword research first. Sharing content that appeals to the user’s search intent could help you generate more website traffic.

Take the time to list your goals and needs. As you interview each SEO company, make sure they satisfy those needs.

If they lack the services you’re looking for, scratch them off your list.

2. Gather Referrals and Reviews

Consider talking to other business owners. Relying on your professional network could streamline your search. Ask if any of them partner with an SEO agency.

If they do, ask about their experience with the agency.

For example, what services do they request? Is the SEO team knowledgeable and experienced? Were they able to accomplish the business owner’s goals?

If you’re struggling to gather referrals, that’s okay. Visit each company’s Google My Business listing instead. If the company doesn’t have a Google My Business listing, they’re not using local SEO.

Scratch that company off your list.

Check each company’s listing to read consumer reviews. Reviews can help you learn more from people who were once in your position.

Try to find a company that has a solid professional reputation. These companies will strive to maintain their reputations by offering the best services.

3. Look for an Established Business

The best search engine optimization company will have years of experience you can count on.

Visit each company’s website to learn about its professional history. Check their BBB listing, too. Determine how long the company has run and operated.

Find an established business that won’t disappear overnight. Consider if they have experience helping businesses within your industry, too. Their prior experience could strengthen your SEO marketing strategy.

4. Consider Their Services

Make sure to consider the services each company can offer.

For example, Google uses mobile-first indexing when establishing rankings. It considers the Core Web Vitals to ensure you offer a positive user experience, too. You might need to find an agency that provides web design and development services.

Maybe you need help with on-page, off-page, technical, and local SEO services.

Perhaps you’re prioritizing content creation and backlink building instead.

Consider which services you need to accomplish your goals. If the company doesn’t offer those services, hire someone else.

5. Discuss Their Process 

Interview at least three different search engine optimization companies on your list. Take the time to outline your goals and expectations. Then, ask them how they intend on accomplishing your goals.

The agency should learn about your business, industry, and customers. They’ll likely want to gather keyword research, too. Only then should they start on content creation and optimization.

If the agency skips these crucial steps, they could waste your valuable time and money.

6. Look for Proof

Ask each search engine optimization agency if they have any case studies you can review. Case studies will help you determine if they’re capable of accomplishing your goals.

Determine what key performance indicators the company tracked.

For example, they might look at a change in search engine rankings for specific keywords. They could track unique website visitors, dwell times, or clickthrough rates.

Review case studies to make sure each company on your list is capable of helping their clients. If they don’t have proof their SEO tactics work, look elsewhere

7. Gather Quotes

American marketers spent $22.1 billion on professional SEO services in a single year. Before choosing a search engine optimization company, take the time to consider your budget.

Gather quotes from at least three different agencies. Determine what’s included within each quote as well. Get an itemized list of the services you’re requesting.

Gathering more than one quote can help you determine the average price.

Don’t choose the cheapest option on your list, though. You don’t want to choose an SEO agency that will use shortcuts.

Then, begin reviewing your notes. Choose a company that can accomplish your goals and meets your needs. Then, make an informed decision to hire the best search engine optimization company on your list.

Search On: 7 Tips for Hiring the Best Search Engine Optimization Company

You’re not obligated to hire the first SEO agency you find. Instead, use these tips to find the best search engine optimization company. Hiring the best agency will ensure they’re capable of accomplishing your goals.

With their help, you can boost your rankings, reach more customers, and grow your business.

Eager to get started? We have the services you’re looking for.

Request a no-obligation proposal quote today to begin!

Related Articles

We help your business grow

DesignsTouch is an award-winning, IT & digital service agency. We supply the tools you need to grow your business! From idea to design, development to care and support, count on us to achieve the results your company deserves.

Google Partner
online ad agency
Google Analytics Agency
Google My Business Services

Pin It on Pinterest

Share This
GET A PROPOSAL