Razor Sharp Fitness Website Design

Health Club - Fitness Center Website Redesign
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Fitness Center Custom Website Redesign

Since 2003, Razor Sharp fitness club has been providing fitness services to the Racine community with programs and classes that meet the needs of all exercisers, whether they are new to fitness or working on their 10th triathlon. Voted Best of Racine nine times, Razor Sharp’s two facilities offer many fitness training programs.

DesignsTouch developed a new modern website to allow the Razor Sharp Fitness team to update their website and class schedule seamlessly while bringing continuity to their brand.

The Challenge

  • Managing the website
  • Low customer conversion rate
  • Lack of presentation for services offered
  • Outdated design

Goals & Solution

  • Clear call-to-action
  • Brief and concise display of information
  • Fresh and modern design
  • Responsive design for any mobile devices


Brand Equity


Website Redesign


Day Turnaround


Amazing Result

” Highly recommend Designs Touch for your website work. They are extremely knowledgeable, helpful, and responsive! “

Kristen Krockenberger

Marketing Manager, Razor Sharp Fitness

45% Increase in Organic Traffic

Improved site architecture and navigation

Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience

Power full Content Mangement System

Integrated powerful CMS with WYSIWYG editor (what you see is what you get) The Razor Sharp Fitness marketing team can customize everything. A hassle-free website framework to efficiently manage the website.

gym website design
  • 30% increase in memberships 30% 30%
  • Website Traffic 50% 50%
  • Conversion Rate 75% 75%
  • Brand equity and online reach 60% 60%

The Results Were Amazing

After launch, we’ve seen a 30% increase in memberships, a 50% increase in organic traffic, and first-page rankings for high-value terms such as “health clubs near me.”

With the new site launch, Razor Sharp Fitness started to rank on the first page of Google for five more of their high-priority keywords. These keywords saw an average ranking improvement of 27 positions.

Need a website Redesign or Updates?

Do you need website redesign and want to apply SEO strategies to get found on search results? DesignsTouch is here to help.

From idea to design, development to care and support, count on us to achieve the results your company deserves. Please request a free quote, contact us online, or give us a call at 262.417.7044

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