What challenges did Razor Sharp Fitness face before their website redesign?

Before the redesign, Razor Sharp Fitness struggled with managing their website, experienced low customer conversion rates, lacked effective presentation for their services, and had an outdated website design.

How did DesignsTouch address the issues for Razor Sharp Fitness?

DesignsTouch developed a new modern website with clear calls-to-action, concise information display, and a fresh, responsive design. This allowed the Razor Sharp Fitness team to update their website and class schedule seamlessly while bringing continuity to their brand.

What were the key goals achieved with the Razor Sharp Fitness website redesign?

The primary goals achieved included creating a clear call-to-action, displaying information concisely, implementing a fresh and modern design, and ensuring the website was responsive for all mobile devices, ultimately improving brand equity.

Razor Sharp Fitness Website Redesign Case Study

Health Club - Fitness Center Website Redesign

Home 9 Project 9 Razor Sharp Fitness-Health Club Website Design

Fitness Center Custom Website Redesign

Since 2003, Razor Sharp fitness club has been providing fitness services to the Racine community with programs and classes that meet the needs of all exercisers, whether they are new to fitness or working on their 10th triathlon. Voted Best of Racine nine times, Razor Sharp’s two facilities offer many fitness training programs.

DesignsTouch developed a new modern website to allow the Razor Sharp Fitness team to update their website and class schedule seamlessly while bringing continuity to their brand.

Health Club - Fitness Center Website Design Services

Visit the Live Website

What Challenges Did Razor Sharp Fitness Face with Their Website?

Managing the website
Low customer conversion rate
Lack of presentation for services offered
Outdated design

What Were the Goals and Solutions for the Razor Sharp Fitness Website Redesign?

Clear call-to-action
Brief and concise display of information
Fresh and modern design
Responsive design for any mobile devices

%

Brand Equity

%

Website Redesign

%

Day Turnaround

%

Amazing Result

” Highly recommend Designs Touch for your website work. They are extremely knowledgeable, helpful, and responsive! “

Kristen Krockenberger

Marketing Manager, Razor Sharp Fitness

45% Increase in Organic Traffic



Improved site architecture and navigation

Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience



Power full Content Mangement System

Integrated powerful CMS with WYSIWYG editor (what you see is what you get) The Razor Sharp Fitness marketing team can customize everything. A hassle-free website framework to efficiently manage the website.

30% increase in memberships 30% 30%
Website Traffic 50% 50%
Conversion Rate 75% 75%
Brand equity and online reach 60% 60%

What Were the Key Results of the Razor Sharp Fitness Website Redesign?

After launch, we’ve seen a 30% increase in memberships, a 50% increase in organic traffic, and first-page rankings for high-value terms such as “health clubs near me.”

With the new site launch, Razor Sharp Fitness started to rank on the first page of Google for five more of their high-priority keywords. These keywords saw an average ranking improvement of 27 positions.

Live Project

Need a website Redesign or Updates?

Do you need website redesign and want to apply SEO strategies to get found on search results? DesignsTouch is here to help.

From idea to design, development to care and support, count on us to achieve the results your company deserves. Please request a free quote, contact us online, or give us a call at 262.417.7044

GET A PROPOSAL