Here’s Why Your Online Marketing Strategy Isn’t Working
If you want your business to thrive in today’s world, you have to master the art of online marketing. Studies show that over 80% of consumers conduct online research before buying a product or investing in a service. In other words, if you don’t have a formidable online presence, you’re never going to see the sales numbers you need to make your business a success.
Suppose you’ve been using an online marketing strategy for a while, and nothing seems to be drawing in customers. In that case, it’s easy to start feeling hopeless. If you want to stop spending time, money, and energy on ineffective tactics, we can help.
Please keep reading for the top reasons your online marketing strategies haven’t worked and what to do about it.
You’re SEO Is Falling Short
SEO is one of the most important branches of your online marketing strategy. Search engine optimization is a complex algorithm used by Google and other search engines. When a user searches for a keyword or key phrase, search engines scour the internet for the most appropriate and relevant content.
The SEO coding in your website is what determines your search engine visibility. You need to make sure you’re using niche-specific keywords trending in the industry. However, your SEO success depends on more than just the keywords you’re using.
Register your business with Google Business Profile (formerly Google My Business). If you want your website to rank high on Google, registering Claiming and optimizing GBP will improve your local SEO efficacy.
Link-building is another valuable facet of your search engine optimization strategy. Link building uses internal links, external links, and backlinks to add credibility to your site.
Internal links are links embedded in your articles and other pages guiding website visitors to different locations on your site. Generally, these lead to related articles, product pages, contact pages, etc.
External links are those leading to other websites. Typically, they’re used to site data sources or different types of information. External links can also lead to affiliate company websites.
Lastly, backlinks are links on other websites leading to yours. These can be acquired by affiliating with other businesses, industry-relevant guest blogging, hiring an SEO agency, and maintaining an onsite blog. Avoid buying links: You need to avoid many link schemes and follow Google Webmaster Guidelines.
Your website Isn’t Designed to Convert.
Website design and development are incredibly important for generating leads and making sales conversions. If you haven’t been hitting the sales numbers you want, it could be because your website isn’t designed to convert.
Creating a compelling and user-friendly sales funnel is one of the essential online marketing strategies for small businesses.
Your sales funnel should:
- Gain awareness
- Create interest
- Push a call to action
- Incentivize the sale
- Nurture the lead
- Attempt to upsell
Sales funnels can begin on an article promoting specific products or services. They can also start with emails or landing pages.
To maximize the website’s user-friendliness: your website needs to provide a positive experience for consumers. It should be easy to use and navigate. And because most people will be accessing your site via their smartphones, your website must also be optimized for mobile devices.
You’re Not Using Social Media Effectively
Social media should be a staple of your online marketing strategy. However, simply creating a business account on Facebook, Linked In, YouTube, and Instagram won’t be enough to start generating leads and making sales.
Your social media marketing strategy must cater to your target audience, which means creating valuable, engaging, and relevant content for your social media pages, including everything from pictures and videos to sales promotions and blurbs about your blog articles.
Nearly 72% of Americans use one or more forms of social media. You cannot afford to miss out on the leads generated through these apps.
We recommend using each app’s paid advertising features. They can help you gain substantial brand awareness. Paid social media ads also allow you to choose your audience based on key demographics.
If you need help identifying your target audience or creating content that converts, reach out to an online marketing strategy agency specializing in social media management.
You’re Not Using Email Campaigns to Retarget Consumers
However, you don’t have to use this online marketing strategy to achieve the same results. Instead, develop an email list that you can use to send promotional email campaigns to consumers who subscribe to your account.
You can provide valuable incentives like free online content, free products, significant discounts, bonus services, and more to get people to subscribe. Once a consumer is subscribed to your email list, you will have direct access to them to spread your marketing message. Email marketing is effective because it targets a demographic of consumers that have already expressed an interest in your products or services.
You’re Not Boosting Your Search Engine Visibility With PPC
Finally, you may not be seeing the numbers you want if you’re holding back on your online marketing strategy. In many cases, you indeed need to spend money to make money. Regarding online visibility, paying Google to rank for specific keyword searches can drastically increase your website traffic.
Pay-per-click marketing lets you pay Google to bring your site up at the top of search results pages based on the keywords you want to rank. You pay a fee up to your maximum monthly or weekly budget for each click your ad receives.
It is a great way to generate brand awareness online. It’s best to use PPC marketing to supplement organic SEO marketing.
Want More Help with Your Online Marketing Strategy?
Are you falling short on any of the online marketing strategy mistakes listed above? If so, don’t sweat it. Digital marketing is a complicated art that takes most business owners years to master.
In the meantime, reach out for help to ensure your business is getting the attention it deserves. We can help you generate more leads and increase your sales numbers. Contact us today to request a free consultation.
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