Learn Common Types of SEO Advantage for Businesses
If you’ve been staying on top of marketing insights in the past few years, you know that there’s nothing more important for your business than SEO. After all, with 53% of all website traffic coming from organic search, you can’t afford to neglect your site’s performance!
Of course, diving into search engine optimization isn’t always as easy as it sounds. Because there are countless tactics to try, many business owners struggle to figure out which approach to take—and how to get the job done.
If you’re not sure what types of SEO will work for your brand, we’ve got you covered. Take a quick look at the different strategies worth investing in.
Also known as “on-site SEO,” this is one of the most common kinds of SEO that modern businesses use. As the name suggests, it relates to your website and the strategies you need to optimize it for users and search engines.
The on-page SEO should involve individual pages and your website as a whole. Google will look at your overall website, but it will also rank each page individually.
On-page SEO strategies consist of the kinds of tactics most people’s minds jump to first when they think of SEO:
- Keyword research: Finding the terms you want to rank for on search engines
- Content creation: Creating valuable and high-quality content around your chosen keywords
- Keyword optimization: Using your keywords in the correct places on your site, including headings and H1s
- Image optimization: Creating optimized filenames, file sizes, and image ALT text
- Internal linking: Creating links between relevant pages on your website
These strategies can help you earn more traffic from Google and other search engines if done well. And avoid any black hat SEO tactics like keyword stuffing!
Also called “off-site SEO,” this category refers to the tactics you use outside of your website to improve your rankings. In essence, it’s what you do to promote your website online.
Off-page SEO will work to enhance your website’s authority and reputation, strengthening your relationships with other websites and influencers. By doing this, you can signal to search engine algorithms that your site is a trusted and reputable resource for visitors.
The most common off-page SEO tactics are getting backlinks, links on a different website that lead users to your website. Better backlinks can impact your rankings in the search results.
As you might expect, another common strategy is brand promotion. This strategy includes plenty of tactics that can increase your brand’s influence and authority while engaging users:
- Commenting on blogs
- Posting on forums
- Creating guest posts
- Engaging users on social networks
- Working with influencers
These social signals can cast you as an expert in your field, showing Google that your website is relevant and helpful for users.
Technical SEO refers to developers’ strategies on your website’s backend structure.
Although these strategies will go unseen by anyone reading your content, they help enhance a website’s functionality and prove to search engines that you have a quality website. They can also help Google’s crawlers to crawl and index your site—which is crucial if you want to rank well. In other words, these technical parameters may seem invisible. Still, they’re some of the most important things you can do for your site!
Here’s a quick checklist of the most important technical SEO strategies to carry out:
- Optimizing your site’s robots.txt file
- Verifying your site with Google Search Console
- Finding and fixing broken links
- Creating an XML sitemap
- Optimizing your URL structure
- Crawling your site to search for errors
- Deleting duplicate content
- Creating mobile-responsive pages
Technical SEO can be a challenge for many businesses. Still, the results—like a better user experience and increased rankings—are well worth the effort. If you’re not comfortable doing the backend work on your own, we offer SEO services that can help.
Local SEO is essential for your business with a brick-and-mortar storefront or any local presence. This strategy can help local searchers find your business, which translates to better brand awareness, increased traffic, and more leads converting into customers. In other words, the proper SEO can get more local customers through your door!
The most important factor in local SEO is your Google Business Profile (GBP) profile. GBP will include the contact details of your business and things like your hours of operation, reviews, and images.
When you’ve optimized your GMB profile, Google may show your business to searchers whenever your offerings are relevant for their search terms. Even better, because many small businesses fail to claim their GMB listing, the simple act of claiming yours can help you stand out.
Other common tactics in terms of local SEO include registering your business with directories like Yelp or promoting your website in local websites and directories.
Take Advantage of All Types of SEO
It’s important to realize that all types of SEO above function best when used in tandem. With each marketing strategy in use, you’ll find it easier to improve your site’s performance across the board in less time.
Of course, meeting the guidelines for each kind of SEO above can be a challenge for small businesses, especially if you don’t have the expertise to get the job done right.
That’s where our team comes in. At DesignsTouch, we focus on supplying Wisconsin businesses with the tools they need to grow. To learn what we can do for your brand, request a no-obligation proposal today!
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