Quickly Acquire New Customers Via High-Targeted Paid Advertising (PPC)

Generate more traffic, more leads & sell more products with targeted advertising!

For maximum engagement, we focus on getting the maximum return on your online advertising investment by promoting your ads on the platform where your target audience hangs out.

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Home 9 Digital Marketing 9 Pay-Per-Click-PPC Services

Paid Media Services by Certified Expert Team

Our paid media services include paid search, display, and social media, which deliver targeted ads to drive traffic and leads. Our team also optimizes landing pages and creatives and designs high-conversion landing pages.

Our paid media team will cover all aspects of your paid search campaigns, from research to campaign optimization, testing to measurement, and reporting to ongoing strategy. Our experts utilize the latest paid search strategies, best practices, optimizations, and testing techniques to produce the most return on your investment.

Data-Driven Paid Search Strategies That Deliver Results

Paid search marketing should be more than just placing ads—it should be a powerful growth engine tailored to your business. Our expert team crafts high-performance PPC campaigns using advanced strategies, cutting-edge technology, and data-driven insights to generate quality leads efficiently.

Custom-Tailored PPC Campaigns

We go beyond generic keyword targeting. Our certified paid search specialists conduct in-depth keyword research, optimize landing pages, and develop compelling ad creatives that resonate with your audience. We also strongly focus on A/B testing and continuous refinement to ensure that every campaign maximizes ROI.

Exclusive Access & Advanced Optimization

As a Google Premier Partner, we leverage exclusive tools and beta features that keep your campaigns ahead of the curve. This means more intelligent bidding strategies, enhanced audience targeting, and better-performing ads that drive real business impact.

A Holistic Approach to Paid Search Success

Paid search isn’t just about clicks—it’s about conversions. We align our PPC efforts with your broader marketing strategy by:

Ensuring seamless integration between Google Ads and Google Analytics for accurate tracking

Targeting high-intent audiences to improve lead quality

Optimizing landing pages for higher conversions

Providing transparent, data-driven reporting

Platforms & Services We Optimize:

Google Ads
Microsoft Advertising (Bing)
Audience Targeting & Retargeting
Landing Page Optimization & Testing
Google Ads & Analytics Integration
Custom Reporting & Insights

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What are the Search Engine Marketing PPC Pay-Per-Click benefits?

With PPC, you are never ‘rolling the dice’ with your marketing dollars. Instead, consider that you are playing a strategic game of chess, growing your competitive advantage by predicting consumer behavior based on buying patterns & personas.

PPC is a sure thing, as you only pay when a user clicks on your results or ads after searching for particular keywords for which you have bid & paid.

Your advertisements end up in front of carefully selected targets already expressing an interest in your business. They are already searching for someone like you, so let them find you!

PPC strategy is like a laser-guided missile. It is accurate & useful, & it allows your advertising to zero in on your target market.

You know if it is working, & it is the fastest way to know which keywords & phrases are contributing to conversions. Track every click or impression, & then adapt to what works & what does not. Analyzing the effects of PPC advertising allows us to guide insights into actions to benefit your business & your potential customers.

PPC can dynamically adapt & change an ad before it is displayed to achieve the most considerable relevance to your audience.

PPC can target specific demographics:

Age
Career
Education level
Geography
Income level
Languages
Nationality/ethnicity
Parental status
Political affinity
Relationship status

Pay-per-Click (PPC) Process

Define Goals

First, we will create a comprehensive PPC strategy & project plan that clearly outlines deliverables and measurable business goals. We start with a project brief, a one-on-one consultation in which we understand the business objectives, competition, target audience & budget.

Our team will determine your client information & business goals along with all required information to correctly complete the discovery process.

We will archive measurable short-term and long-term goals to evaluate campaign performance, & we will always balance PPC listings with organic listings because online shoppers are particularly savvy when searching Google.

Competition Research

Our team will perform exhaustive research on your competitors’ online presence, and their ad spends, ad positions, and keywords.

PPC Keyword Research

Based on business goals and competition, our certified keyword research experts will perform extensive keyword research to bring in targeted customers.

DesignsTouch PPC Team is highly skilled to find high-performing, low-cost keywords & phrases to get the most bang for your buck. We never bid on your company name, as this means the user is already searching for your particular business, & this action would not only be wasteful, but it would be redundant as well.

Conversion Rate Optimization (CRO)

To ensure maximum conversions, our UX design team will place the right “Call to Actions.” We will optimize the content for a higher quality score — set up the ads to run in the right areas and target the proper age group at the right time.

Create and test Ad copies for best click-through ratio (CTR), good quality score and maximum conversion.

We manage changes to services & algorithms offered by major search engines, tweaking the PPC strategy to be responsive to these changes. Additionally, we establish benchmarks for key metrics, & we take action when the results do not measure up to your goals. We adjust content implementation, especially regarding seasonality.

Additionally, we will make daily or weekly adjustments such as bid changes & landing page recommendations based on short-term performance indicators. We will identify trend changes, including buying patterns, & we will adjust your PPC campaign accordingly.

Identify the right network, devices based on potential customers, and target them. (eg. mobile, display, search, and tablets)

Pay-per-Click (PPC) Campaign Management

Create New Landing Pages:

Create new landing pages based on trends, season, promotions, buyer persona.

A/B Testing and Multivariate Testing:

Track and analyze the performance of pages and implement the right pages.

Ad-Copy Refinement (CTR):

Our team test different versions of ad copies to choose the right creative that converts the most.

Keyword Refinement:

Our team track & identify top-performing keywords, worst performing keywords, and add negative keywords based on the research. Fine-tune the exact match, phrase match, and broad match criteria for maximum conversions.

Quality Score Improvements:

Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates.

Bid Refinement:

Identify the best performing keywords and adjust max/min bid to ensure top ad placements.

Location & Demographics:

Reach the right people at the right places. Analyze the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.

Network & Devices:

Analyze the performance of ads across different Networks such as Search, Display, Video, and devices such as Smartphones, Tablets, Laptop, and Desktop. Set priorities in ad spending based on the performance.

Ad-Scheduling:

Run and Pause ads at a specific day/time based on performance.

Ad Types:

Based on the business needs, our experts will choose the ad types from the below to target potential customers.

– Search Ads

– Display Ads (Partner networks)Mobile Ads

– Call Only Campaigns (Click to call)

– Video Ads

– Product Listing Ads (e-commerce)

– Re-targeting

Reporting:

Detailed Reports on:

– Goal Conversion

– CPA (Cost Per Acquisition)

– CPL (Cost Per Lead)

– CPS (Cost Per Sale)

– Overall Traffic & Conversion Ratio

Why Choose DesignsTouch?

Google Ensures Profitability & Quality Customer Service.

Google closely works with partner agencies like us and reviews our MCC accounts to ensure that we provide our clients with optimal service through improved quality scores. Google also checks for conversion rates and client retention to ensure that our clients are happy with the services they are receiving.

Google certifies Certified Experts & Manager.

Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s customer care best practices standards.

Trust

Trust is the most crucial factor in sharing vital business details and spending thousands of dollars on PPC campaigns. Google certified experts manage the accounts.