DELIVERING DIGITAL INNOVATIONS

Search Engine Optimization Strategies to drive results for your business

 

Search Engine Optimization

Your success is our objective

Gain traffic, customers, & conversions via your website by implementing systematic keyword strategies to increase your SERP ranking to number one.

Search Engine Optimization-SEO

What is SEO?

SEO monitors & supports algorithmic search results with the purpose of herding traffic to your site by decreasing (from 5th to 1st) your rankings on search engine results pages (SERPS) by utilizing keyword research strategies, resulting in more conversions & new customers for your business.

Search Engine Optimization-SEOImagine your company’s main product is organic vegetables. Your target market will search for your product using a keyword phrase such as “where to buy organic vegetables near me.” The goal of SEO is to ensure SERPs include your company at the top of the list. To guarantee you get noticed, & your site gets hits when internet users search for these particular keywords. When we achieve this, the ultimate goal is to get more customers and conversions, as well as have people in your geographic region talking about your products & your company.

 

 

 

 

 

 

 

Why focus on SEO in your company?

The value of SEO is becoming more & more evident as the years roll on. In the last few years, reputable researchers state that 82% of marketers confirm that SEO effectiveness is growing. This statistic impacts you because it means that your competitors are very likely engaging in the process. To achieve & sustain competitive advantage, SEO needs to be a priority for your business, as it is for the majority of your competition.

Why focus on SEO in your company?

The value of SEO is becoming more & more evident as the years roll on. In the last few years, reputable researchers state that 82% of marketers confirm that SEO effectiveness is growing. This statistic impacts you because it means that your competitors are very likely engaging in the process. To achieve & sustain competitive advantage, SEO needs to be a priority for your business, as it is for the majority of your competition.

Search Engine Optimization-SEO

Search Engine Optimization-SEO

An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.

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Technical SEO

On-page optimization & internal linking is set up to increase rankings

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Landing page

Landing page creation and optimization is put in place for each keyword

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Link Building

Monthly link building and content outreach takes place in order to augment ranking growth

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Content Marketing

Monthly link building and content outreach takes place in order to augment ranking growth

SEO Process Steps

Discovery – Target Market

To implement SEO tactics as a marketing strategy, first, we determine the position of your business thus far, & we perform extensive research.

Website Analysis

Also known as an SEO audit, we will peruse your existing site to pinpoint what is working & what is not. Using such tools as Google Analytics, to perform a baseline ranking assessment, we can scrutinize the following list of factors:

  • Top channels
  • Traffic volume
  • Behavior & conversions
  • Most popular landing pages & page titles
  • Overview of keywords
  • Search engines sending the most traffic
  • Exit pages
  • Bounce rates
  • Site speed
  • Effectiveness of search options within your site
  • Mobile vs. tablet vs. desktop traffic

 

These details will help us develop areas of your website & report on the effectiveness of the SEO strategy while spotting opportunities & risks.

Website Analysis - DesignsTouch

Competitive Business Analysis

Part of the initial discovery process includes understanding your competitors, the strategies they use, & their rank in SERPs. Knowing what we are up against, & what we have to overcome by securing & deploying innovative SEO strategies is fundamental to making sure your company rises above your competitors in the search engine rankings.

Keyword Nomination

To determine appropriate targeted search terms for your company & products or services, we begin by asking ourselves, what would one type in a search engine to find your business & website? For example, DesignsTouch’s target audience will search for “how to implement SEO” or “SEO providers near me.” Using these long tail keywords, defined as three or four keyword phrases which are very, very specific to whatever you are selling, we will have the basis for the keywords & phrases which search engine algorithms will use to discover, crawl, & index your web pages for visibility.

Whether you desire to create a website from scratch, improve your existing one or your in-house marketing team needs SEO guidance, choose DesignsTouch to perform the due diligence required to invoke a successful search engine optimization strategy.

Strategy – Keyword Development

We will utilize keyword research strategies to provide realistic projections & forecasts regarding the opportunities in your market.

The research will reveal a comprehensive list, including search engine queries. How many websites are competing for each keyword common misspellings, and useful information to ensuring your target market lands on your business’ relevant pages. We will then place prominent keywords in title tags, meta tags, page copy, page title, alt attributes, and the URLs.

Strategy – Content Marketing

With Google and other search engines’ focus on content, only original content on your website can help achieve higher rankings. Google always emphasizes on quality backlinks as a significant factor of their algorithms, but recently they announced ‘Content is the King’ and content is the primary factor for rankings.

The trend of ‘Content is King’ is expected to be the same in the upcoming years too. We create a unique content strategy in the form of blogs, news articles, Quotographics, and more, and get them posted on websites. If the current site doesn’t have a content management system, we’ll create and customize the content management system to match the website.

Quality Analysis - DesignsTouch

Quality Analysis

In order to keep up with competitors in the market, your mobile app will require regular updates and testing for performance

Our developers manage these platforms to ensure that they are always functioning correctly and efficiently. We value the feedback, ratings, and reviews the app receives from users, as it provides us with a gauge of what the needs of the audience may be. Working out any issues or bugs within the app is an important way to show that you are listening to your customers and striving to provide them with an optimal experience at all times. Our team regularly provides quality assurance checks to maintain your mobile app and make adjustments when necessary. From technical glitches, to updates that reflect your growing business, we are prepared to manage your mobile app long after its initial development, and help you surpass competitors within your industry.

Let's Get Started!

DesignsTouch is an award-winning, IT & digital service agency. We supply the tools you need to grow your business! From idea to design, development to care and support, count on us to achieve the results your company deserves.

By working together with us, you will have the expertise you need to enhance visibility for YOUR business.

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Digital & IT Services Agency

262.417.7044

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info@designstouch.com

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Racine, Wisconsin (HQ)

DesignsTouch, LLC
201 Sixth Street, Ste 401
Racine, Wisconsin 53403

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Search Engine Optimization-SEO