Here are the Ways to Do Local Milwaukee SEO to Help Your Business Get Found Locally.
Think you can neglect local SEO? Think again. According to the data, 46% of people doing Google searches look specifically for local services.
In a major city like Milwaukee, you’re facing a lot of competition, meaning you have to be at the top of your marketing game. That’s why it’s so important to focus on local Milwaukee SEO.
So how do you focus on local SEO to bring in more customers and boost your business? Read on to find out all the tips and tricks you need to optimize your digital presence.
Verify a Google My Business Page
Google My Business is free to use, and it can help boost a small businesses’ presence online. Using Google My Business, you can connect with customers, update your profile, and more.
Both brick and mortar stores and e-commerce stores can benefit from using this free tool. After all, 70% of people that search a store online follow through and visit afterward.
If you haven’t already, create an account and verify ownership. Go ahead and Create a GMB account, add your logo, add business contact information.
Use Your Location in Review Responses
Google My Business allows you to respond to customer reviews. When you respond to these reviews, you can further optimize for Milwaukee SEO by including the city name in the reply. For example, “Thank you for your feedback on [service or business name] Milwaukee.”
It’s an excellent opportunity to include your business name, which can help boost search engine results.
Make sure you reply to both positive and negative reviews.
When responding to positive reviews, thank the reviewer and be specific if you can. If the reviewer’s name is visible, thank them by name. Respond sincerely, and invite them to spread the word about your business.
Keep it short and straightforward when responding to negative reviews. Apologize and offer to correct the situation by contacting you. Sincerity and sympathy are important here.
Update Contact Information
Both current customers and potential customers need a reliable way to contact you. Failing to ensure your contact information is updated can result in frustrated customers taking their business elsewhere.
Ensure your information is correct and consistent across the web, including your business name, phone number with the area code, email address, and business address.
Ensure all your contact information is correct so your target customers in the Milwaukee area can find your business with a few taps or clicks.
Ensure your business name, address, and phone number are as text on your website. Search engines crawl and understand text and HTML code; they can’t see text on the image. Failing to include this information in a text format impacts crawlability, which hurts your SEO.
If you’re a little lost when it comes to optimizing your website design, leave it to a web design company. They’ll help you place important information, optimize your images and meta descriptions, and more.
Write Content About Local Events
Has your business been in the local news lately? Do you have a booth at one of the many Milwaukee-area farmer’s markets? Write content talking about local events and news.
Your blog is a highly effective way to add content to your website and boost your SEO rankings. It’s an excellent opportunity to talk about the “behind the scenes” of your business, as well as include local SEO keywords.
Put a local spin on your content to interest readers and boost your search engine rankings. Depending on your business, you can discuss relevant things that readers can see and do in Milwaukee. For example, suppose you’re a moving company. In that case, you can talk about some of the best events and places to go for people new to the area, like the Wisconsin State Fair, Summerfest, or the Mitchell Park Domes.
Get creative and let readers and search engines know where you’re based.
Use Local Keywords
One of the easiest ways to tell people that you’re from the Milwaukee area is to use localized keywords, including the city or area name. You want to target people in your service/delivery area, and local keywords can help do that. If you’re going to optimize your website for Milwaukee SEO, look for keywords that include the city name.
Using stop words doesn’t hurt your SEO. Stop words, like articles and prepositions, let you naturally use keywords by connecting words and sentences. These include words like the, a, and, in, etc.
Here is the example of the keyword “wedding photographer Milwaukee.” Using the stop word “in” to make the phrase “wedding photographer in Milwaukee” and create a natural, coherent sentence.
Find a Digital Marketing and Website Design Company
There’s a lot to consider when it comes to optimizing your website and marketing for local SEO. From finding the best keywords to use to keep up with customer reviews, it isn’t always possible for a small business owner to manage it all.
So what’s the best solution? Invest in a digital marketing company and let them handle optimizing your business for local search results. The pros know which mistakes to avoid, how to perform SEO audits, and how to tweak your website to obtain the best results.
Master Local Milwaukee SEO
So now you know the importance and benefits of using local Milwaukee SEO to target customers in the city and surrounding areas. The next step is to start optimizing your website and marketing efforts!
DesignsTouch is your full-service digital marketing agency. We are a Milwaukee area website design company, and we can help boost your Milwaukee business. Start a project and discuss your business goals with us today.
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