7 Tips on Choosing a Website Design Service for Small Businesses

Written by Nim Joshi

Aug 29, 2021

Here are tips on choosing a website design service for small businesses.

Nearly 40% of consumers will stop engaging with a website that has an unappealing design. Meanwhile, people interact with brands twice as often on mobile devices. If you want to engage consumers online, you need a fast, attractive, mobile-optimized site.

Otherwise, you could risk losing customers. In fact, 70% of shoppers abandon their carts due to poor web design. Conversions drop 20% for every second of load time, too.

Don’t try designing business websites alone. Instead, consider hiring a professional website design service.

They’ll ensure your website wows your customers, helping you boost business!

Not sure who to hire? Here are seven factors to keep in mind during your search. With these tips, you can find the right team for the job.

Start your search for the best web design agency using these tips today.

1. Look for Years of Experience

First, focus on finding a team with years of web design experience.

An experienced team will have the know-how necessary to design your website. An inexperienced designer, on the other hand, could make costly mistakes. Their mistakes might scare your prospective customers away.

Instead, ask each agency on your list how long they’ve worked in the industry. Consider how many websites they’ve worked on over the years, too.

A long-established web design agency likely has a process in place for helping their clients as well. Their process will ensure the utmost efficiency.

An inexperienced designer might rush through the design process. They might even use a cookie-cutter template when working on your site.

You don’t want your website to look like anyone else’s.

Instead, find a team with plenty of web design experience. You can feel confident in their abilities to work on your site.

2. Consider Their Previous Clients

Before requesting a website design service, ask each company about the recent businesses they’ve helped. Consider finding a company that specializes in helping businesses like yours.

For example, some companies specialize in eCommerce websites. Others help clients within specific industries, like restaurants, nonprofits, or IT.

A team that has experience working with businesses like yours could give you an advantage. They’ll understand your customers and what’s expected from businesses in your industry. Their understanding of your business or niche will ensure they’ll meet your goals.

Ask how many businesses like yours they’ve helped in the past. Consider asking how they helped their clients, too.

For example, maybe they helped a restaurant client by enabling online orders. Perhaps they helped an IT business accept help desk tickets online.

Make sure the web design company you use can benefit your business.

3. Check Their Services

Before choosing a web design agency, consider the services they offer.

Designing your website is only one step in the overall process. For example, you might need web development services, too.

Maybe you want to add search engine optimization (SEO) to your site. SEO can help you rank higher on search engines like Google. A higher ranking could position you in front of more customers.

Then, you can generate more website traffic, leads, and sales.

Ask the company if their team understands user experience (UX) design as well. UX design trends will ensure your website is fast and easy to use. A positive UX can keep people exploring your website content longer.

Your dwell times and clickthrough rates can improve, which could boost your SEO rankings.

Nearly 90% of consumers won’t return to a site after a bad experience. Meanwhile, people form 75% of their judgment about your credibility based on aesthetics. Bad mobile optimization annoys nearly 50% of people, too.

Make sure the team has experience with mobile website design as well. Otherwise, you might neglect a large portion of your target audience.

Finding a team that provides the services you need can ensure your site meets your goals.

4. Read Reviews

Before choosing a website design company, ask if you can speak with some of their recent clients. Speaking with their clients will help you learn more about the agency’s abilities.

Ask the client if they were satisfied with the services they received. Consider asking if they experienced any issues with the agency, too.

Otherwise, look for reviews online. You can start reading online reviews on the company’s BBB listing. Check their Google My Business listing as well.

One or two negative reviews are normal. If the negative comments outweigh the good, take your business elsewhere.

5. Review Their Portfolio

Before choosing a website design service, check the company’s portfolio. Reviewing their recent work will help you explore their abilities.

Make sure their work meets your expectations. Take note of design elements you like, too.

You can talk to the design team later about adding similar elements to your site.

6. Consider the Design Process

Ask each company on your list about their design process.

They should start by asking about your specific goals. Otherwise, they won’t accomplish your goals.

The team should also research your industry, customers, and competitors.

If the company doesn’t have a design process, consider hiring someone else. Otherwise, they might make assumptions when working on your site.

7. Ask About Pricing

Ask at least three companies on your list about their website design costs. Gathering more than one quote will help you gauge the average. Make sure you know what’s included with each quote.

Ask each company for a copy of their contract, too.

How many edits are you allowed to make? Ask if edits are included in the initial estimate, too.

Otherwise, ask the company if they offer maintenance services. You might need them to make updates to your site in the future.

Then, review your notes. Choose a web design team that’s capable of meeting your needs and goals. Their services will benefit your business in the long run.

Design It Right: 7 Tips for Choosing the Best Website Design Service

Don’t make the mistake of hiring a team that lacks web design experience. Instead, use these tips to find the best website design service available. With these tips, you can feel confident in your final choice.

A team with experience designing business websites will help you reach customers online. With their help, you can boost leads and sales this year.

Ready to work with an experienced team? We’re here to help.

Contact us today to get started.

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