Hotel Digital Marketing & Website Services
Build a Hotel Website That Gets Found, Builds Trust, and Helps Drive More Direct Bookings
Turn Your Hotel Website into a Direct Booking & Guest Acquisition Engine
A hotel website should do more than look good. It should help travelers discover your property, understand why it’s worth choosing, get answers before booking, build confidence, and easily reserve a room.
At DesignsTouch, we combine hotel website design, conversion strategy, SEO, local search, AI search optimization, content, social media, paid advertising, and performance analytics to help independent and small- to mid-sized hotels build a stronger digital presence and generate more direct-booking opportunities.
We don’t believe in marketing that exists to produce traffic, impressions, or monthly reports.
We build digital strategies around the journey that matters:
Discover → Explore → Trust → Book → Return
Your Guests Are Searching Differently. Your Hotel Marketing Should Too.
Travelers may discover a hotel through Google Search, Google Maps, an OTA, social media, YouTube, a recommendation, or increasingly through AI-powered search experiences.
Google now provides hotel booking links across its search ecosystem, allowing travelers to compare hotel information, prices, availability, and booking options before visiting a property’s website.
Google has also introduced hotel booking through AI Mode in the U.S. for eligible properties and booking partners, making accurate, accessible hotel information increasingly important across traditional and AI-assisted discovery.
That means your digital presence needs to be prepared for more than traditional keyword searches.
It needs to be useful to people and the search systems that help them decide.
A Custom Hotel Website Built to Help Travelers Choose You
A hotel website should not feel like a digital brochure. It should make the property easy to understand and the next step easy to take. We design custom hotel websites around the information travelers actually need:
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- What makes this hotel different?
- Where exactly is it located?
- What attractions and destinations are nearby?
- What are the rooms really like?
- What amenities are available?
- Is parking included?
- Is Wi-Fi available?
- Are pets allowed?
- Is the hotel suitable for families or business travelers?
- What events or attractions are nearby?
- What are the booking and cancellation policies?
- Why book directly?
Custom Hotel Website Design & Development
A distinctive website designed around your property’s brand, market, guests, and competitive position.
Conversion-Focused User Experience
Clear navigation, compelling calls to action, room presentation, trust elements, and a booking path that doesn’t make visitors hunt for the information they need.
Mobile-First Development
Your website needs to work just as well on a phone as it does on a desktop.
Booking Engine Integration
We can work with your existing booking technology to create a clear transition from property information to reservation.
Room & Amenity Pages
Provide each important room type, amenity, and property feature with enough context to help guests make informed decisions.
Location & Destination Pages
Create useful content around attractions, venues, businesses, airports, universities, hospitals, events, recreation, dining, and other reasons people visit your area.
Website Performance & Technical SEO
A beautiful website still needs to be fast, accessible, secure, crawlable, and technically sound.
SEO for Hotels: Be Visible When Travelers Are Looking
Hotel SEO is not just about ranking for “Hotels in [city].” That is only one part of the opportunity. Travelers search according to their needs, circumstances, destination, budget, and plans.
For example:
- Hotels near the airport
- Hotels near a convention center
- Hotels near a hospital
- Hotels near a university
- Hotels near a sports venue
- Hotels near a popular attraction
- Pet-friendly hotels
- Hotels with free parking
- Family-friendly hotels
- Affordable hotels
- Hotels for business travel
- Hotels near [specific event]
- Weekend hotels near [destination]
The opportunity is to understand why someone is searching, not simply what phrase they typed.
Our hotel SEO strategy can include:
- Search-intent research
- Keyword research
- Technical SEO
- On-page optimization
- Local SEO
- Google Business Profile optimization
- Location and destination content
- Internal linking
- Metadata
- Image optimization
- Structured data
- Search Console analysis
- Competitor research
- Content planning
- Organic visibility monitoring
The result is a website structured around real traveler needs, not a collection of pages created solely to target keywords.
Local SEO: Connect Your Hotel With the Destination
Hotels don’t operate in isolation. Travelers are usually visiting your market for a reason.
They may be attending a conference, visiting family, going to a sporting event, working with a local company, visiting a university, exploring attractions, or simply taking a weekend trip. Your local SEO strategy should connect your hotel with those reasons for travel.
We can optimize the digital signals surrounding your property, including:
- Google Business Profile
- Hotel name, address, and phone consistency
- Hotel category and property information
- Local landing pages
- Nearby attractions and destinations
- Event-related content
- Local search intent
- Reviews and reputation signals
- Local citations
- Relevant local references
- Website location information
Google’s hotel ecosystem can show property information and booking options when travelers search for hotels, so accurate property information and booking data are especially important.
GEO, AEO & AI Search Optimization for Hotels
Search is becoming more conversational. People no longer always search with two or three keywords. They ask complete questions and expect an answer. That creates an important opportunity for hotels.
Instead of optimizing only for:
“Hotels in Mason City”
we can also build useful information around questions such as:
“Where should I stay near downtown Mason City?”
“What hotels are close to Clear Lake attractions?”
“Which hotels near [venue] offer free parking?”
“Where can I stay near [event]?”
This is where GEO, AEO, and AI-focused optimization become part of a broader search strategy.
GEO: Generative Engine Optimization
We organize and strengthen your hotel’s information so emerging generative search systems can more easily understand your property, location, amenities, services, and relevance.
AEO: Answer Engine Optimization
We structure useful information around questions travelers actually ask, making important answers easier to find and understand.
AI-Ready SEO
We strengthen the fundamentals underneath the strategy:
- Crawlable pages
- Clear site architecture
- Helpful content
- Consistent business information
- Relevant internal links
- Appropriate structured data
- Clear entity information
- Strong local signals
- Accurate hotel and amenity information
We don’t promise that a hotel will “rank #1 in ChatGPT.” That is not how responsible AI-search optimization should be sold.
Instead, we focus on something more useful:
Make your hotel’s information clear, trustworthy, accessible, and easy for search systems to understand and for travelers to use.
That approach also aligns with Google’s guidance that AI search experiences continue to rely on strong technical SEO, useful original content, crawlability, and structured information rather than a secret AI optimization technique.
Answer the Questions That Stand Between a Traveler and a Booking
Sometimes the problem isn’t visibility. The traveler found you. They don’t have enough information to decide. A strong hotel website should answer common questions before visitors have to leave the site.
For example:
“Does the hotel have free parking?”
Don’t make the guest search through five pages.
“How far is the hotel from the airport?”
Give them a useful, easy-to-understand answer.
“What is near the hotel?”
Show travelers the attractions, restaurants, venues, businesses, and destinations that matter.
“Is this hotel good for my type of trip?”
Explain the property’s strengths for relevant audiences without making unsupported claims.
“Why should I book directly?”
Clearly communicate the value of booking through the hotel’s own channel when applicable. This is good hospitality content, good SEO, and it gives search and AI systems clearer information to work with.
Google Hotel Visibility & Direct Booking Strategy
Google provides hotels with opportunities to appear in its hotel search experience through both free booking links and paid Hotel Ads.
Free booking links connect travelers directly to a hotel’s booking site at no cost per click, while paid hotel campaigns provide additional visibility.
Google also offers Travel Promotion Ads designed to reach travelers while they research destinations and decide where to stay.
We can help your hotel evaluate its digital setup around:
- Google Business Profile
- Hotel information accuracy
- Direct booking opportunities
- Booking-engine experience
- Google hotel visibility
- Paid hotel campaigns
- Travel promotions
- Landing pages
- Tracking and attribution
The technical connection between your rates, availability, booking engine, PMS, CRS, channel manager, or other systems may require your technology provider or connectivity partner. Our role is to help ensure the marketing, website, content, landing experience, and measurement work together.
Conversion Optimization: Getting the Website Visitor to Take the Next Step
More website traffic isn’t automatically better. If 10,000 people visit a hotel website and can’t figure out whether the property is right for them, traffic isn’t solving the business problem.
We look at the path from:
Search → Website → Property Information → Trust → Booking
We evaluate:
- Where booking calls to action appear
- How rooms are presented
- Whether important amenities are obvious
- How location is explained
- Whether policies are easy to find
- Whether mobile visitors can navigate easily
- Whether the booking process feels consistent with the website
- Whether landing pages match advertising
- Whether visitors have unanswered questions
- Where users appear to leave the journey
The objective is not to pressure someone into booking.
It is to remove unnecessary friction from a decision they are already considering.
Content Marketing for Hotels
Good hotel content should give travelers a reason to keep exploring.
Instead of producing generic articles like “10 Things to Do in [City]” just because a keyword tool suggested them, we focus on content that genuinely connects to the property and its guests.
Examples might include:
- Where to stay for a specific local event
- Hotels near major attractions
- Weekend itineraries
- Seasonal travel guides
- Business travel information
- Local event guides
- Family travel information
- Area dining guides
- Transportation information
- Attraction guides
- Frequently asked hotel questions
- Neighborhood and destination information
The best content should be useful even if the reader isn’t ready to book immediately. That builds familiarity and gives the property more opportunities to appear for relevant searches over time.
Social Media Marketing for Hospitality
People don’t simply buy a hotel room. They buy the experience they imagine having there. That means your social media should showcase more than room photos. Your social media should help people picture themselves staying there.
We can create content around:
- Rooms
- Amenities
- Property details
- Seasonal experiences
- Local attractions
- Events
- Nearby restaurants
- Staff and hospitality
- Guest experiences
- Short-form video
- Destination content
- Special offers
- Packages
- Frequently asked questions
Paid Digital Marketing for Hotels
Organic visibility takes time. Paid marketing can help hotels reach travelers when timing matters. We can develop campaigns across appropriate channels, including:
Google Search
Reach travelers actively searching for accommodations and related services.
Hotel Campaigns
Use Google’s hotel advertising ecosystem to reach travelers comparing properties and preparing to book.
Travel Promotions
Promote the property to travelers researching a destination before they’ve selected a hotel.
Social Advertising
Reach defined audiences based on geography, interests, travel context, and campaign objectives.
Remarketing
Reconnect with people who visited the hotel website or engaged with marketing but didn’t complete the desired action.
Seasonal Campaigns
Build campaigns around:
- Holidays
- Festivals
- Sporting events
- Conferences
- Weddings
- Summer travel
- Winter travel
- Local attractions
- Weekend demand
- Special packages
- Renovations or reopening
- Unsold inventory
Hotel Video & Visual Marketing
High-quality images and videos can also complement text-based information as search becomes increasingly multimodal. Google recommends supporting text with high-quality images and videos where appropriate. The goal is not to create video simply because every brand “needs video.” The goal is to use video where it helps travelers better understand the property or destination.
Travelers want to see the experience before they commit. We can help turn your existing photography, video, and property assets into useful marketing content for:
We can help develop:
- Hotel photography strategy
- Short-form videos
- Property walkthroughs
- Room videos
- Amenity videos
- Destination videos
- YouTube content
- Social video
- Promotional videos
- AI-assisted video production
- Website visual content
- Video SEO
Analytics That Tell You What Is Actually Working
Google also provides tracking capabilities for hotel booking links, including ways to distinguish free booking-link clicks from paid advertising traffic in supported setups.
For hotels that need more sophisticated reporting, DesignsTouch can also develop Power BI dashboards that bring marketing and business data together.
Traffic is useful. But traffic alone doesn’t tell a hotel whether marketing is working. We can establish measurement around the metrics that matter to your property, such as:
Website
- Visitors
- Landing pages
- Engagement
- Mobile behavior
- Booking-engine clicks
- Conversion paths
Search
- Search visibility
- Search queries
- Organic traffic
- Local visibility
- Google Business Profile activity
- Top-performing pages
Advertising
- Click-through rates
- Cost per click
- Conversion rates
- Acquisition cost
- Campaign performance
- Return on advertising spend
Direct Booking
Where the technology and tracking support it:
- Booking-engine activity
- Booking conversions
- Booking revenue
- Marketing source
- Campaign contribution
- Direct versus other acquisition channels
A Digital Strategy Built Around Your Hotel: One Digital Strategy. Not Ten Disconnected Services.
Your website shouldn’t be managed separately from SEO. SEO shouldn’t be separated from your content. Your content shouldn’t ignore AI search. Your advertising shouldn’t send people to pages that don’t convert. And your analytics shouldn’t simply report how many people visited. We bring those pieces together.
Hospitality Digital Services
Custom Hotel Website Design & Development
Conversion Rate Optimization
Hotel SEO
Local SEO
GEO & AI Search Optimization
AEO & Conversational Search
Google Business Profile Optimization
Google Hotel Visibility Strategy
Paid Search & Hotel Advertising
Social Media Marketing
Content Marketing
Video & YouTube Marketing
Reputation & Digital Presence
Analytics & Performance Reporting
Power BI Dashboards
Website Hosting & Maintenance
Built for Independent & Small to Mid-Sized Hotels
Every property is different. A roadside hotel serving value-conscious travelers has different marketing requirements than a boutique property, extended-stay hotel, business hotel, resort, or independently operated destination hotel.
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- Large hotel groups often have dedicated marketing teams, revenue managers, technology departments, and multiple specialized agencies.
- Independent and smaller hotel operators often don’t have that luxury.
- You need marketing that is practical.
- You need a website you can actually manage.
- You need campaigns that have a purpose.
- You need reporting that tells you something useful.
- And you need a partner who understands that a hotel has rooms to fill, guests to serve, seasons to navigate, and a business to operate.
That’s why we don’t start with a generic package. We start by understanding:
Your property
What you offer, where you’re located, and what makes you different.
Your guests
Who stays with you, why they visit, and how they decide to book.
Your market
Who you compete with and what travelers search for in your destination.
Your booking ecosystem
Website, booking engine, PMS, CRS, OTAs, Google, social media, and other channels.
Your business priorities
Occupancy, direct bookings, seasonal demand, new markets, repeat guests, or another measurable objective.
Then we build the appropriate combination of website, SEO, AI search optimization, content, advertising, social media, and analytics. We bring strategy, design, technology, SEO, AI optimization, marketing, and analytics together under one roof.
Your Hotel Website Should Work Harder
A hotel website shouldn’t sit quietly in the background, waiting for someone to find it.
- It should help travelers discover your property.
- It should answer their questions.
- It should show them what staying with you will actually be like.
- It should make your location understandable.
- It should give them a reason to choose your property.
- And when they’re ready, it should make booking as straightforward as possible.
- That is what we build.
A hotel digital presence designed around the guest journey, not just a list of marketing services.
Ready to Build a Stronger Digital Presence for Your Hotel?
Whether you need a new website, better search visibility, stronger direct-booking opportunities, AI search optimization, paid advertising, or a complete digital marketing strategy, DesignsTouch can help you identify where the biggest opportunities are and build a plan around them.
Frequently Asked Questions About Hotel Website Design & Digital Marketing
What digital marketing services do you offer for hotels?
DesignsTouch provides a complete range of digital marketing services for small and mid-sized hotels, including custom website design and development, hotel SEO, local SEO, Google Business Profile optimization, GEO and AEO, AI search optimization, content marketing, social media marketing, paid advertising, video marketing, conversion optimization, analytics, and Power BI reporting.
Our approach connects these services rather than treating them as isolated marketing activities. The goal is to help travelers discover your hotel, understand its value, and take the next step toward booking.
Why does a hotel need a custom website instead of a standard hotel template?
A hotel website should do more than display rooms and contact information. It should communicate the property’s value, answer travelers’ questions, showcase the guest experience, support search visibility, and make the path to booking clear.
A custom website allows us to build the navigation, content structure, calls to action, room pages, location information, destination content, and booking experience around your specific property and target guests.
A template can still be useful for some properties, but the right choice depends on your budget, existing technology, goals, and how much flexibility the hotel needs.
How can SEO help a hotel attract more guests?
Hotel SEO helps improve your property’s visibility when travelers search for accommodations, destinations, attractions, events, and other reasons to visit your area.
Instead of focusing only on broad searches like “hotels in [city],” we focus on search intent and opportunities tied to your property’s location, amenities, guest types, nearby attractions, venues, businesses, and seasonal demand.
Our hotel SEO services can include technical SEO, keyword and search-intent research, local SEO, content strategy, on-page optimization, internal linking, structured data, Google Business Profile optimization, and ongoing performance monitoring.
What is GEO, and how does it apply to hotels?
GEO, or Generative Engine Optimization, refers to optimizing a business’s digital presence so its information is easier to understand and can be surfaced in generative and AI-powered search experiences.
For hotels, this means making important information about your property clear and accessible, including your location, rooms, amenities, policies, nearby attractions, guest experience, and reasons someone might choose the property.
GEO should not be treated as a shortcut or guarantee of being recommended by an AI platform. We approach it as an extension of strong SEO, useful content, local visibility, accurate business information, and a well-structured website.
What is AEO, and why is it important for a hotel?
AEO, or Answer Engine Optimization, focuses on making information easier for search engines and answer-oriented systems to understand and use when responding to questions.
For a hotel, this can involve creating clear answers to questions such as:
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- How far is the hotel from the airport?
- What attractions are near the hotel?
- Does the hotel offer free parking?
- Does the property allow pets?
- What amenities are available?
- What events or destinations are nearby?
Answering these questions clearly helps travelers, whether they find the information through traditional search, voice search, an AI assistant, or directly on your website.
Can you help our hotel appear in AI search results such as ChatGPT or Google AI?
We can optimize your website and broader digital presence to improve how clearly search engines and emerging AI-powered search experiences understand and represent your hotel.
However, no reputable agency can guarantee that a particular hotel will appear in every AI-generated answer or achieve a specific position. AI systems use their own algorithms, sources, context, and user queries.
Our approach focuses on what we can control: useful, original content; strong technical SEO; local signals; accurate property information; structured data where appropriate; clear answers; authoritative digital references; and a website that is easy for both people and search systems to understand.
How can hotel SEO and AI optimization work together?
They should work together rather than being treated as two completely separate strategies.
Strong technical SEO, useful content, local search optimization, clear site architecture, accurate business information, and appropriate structured data provide a strong foundation.
We then build on that foundation with content and information designed around real traveler questions and conversational search behavior.
In practical terms, the same page that helps a traveler understand your hotel can also provide clearer information for search engines and AI-powered systems.
Can you help increase direct bookings for our hotel?
Yes. We can help evaluate the digital experience surrounding your direct-booking strategy, including the hotel website, calls to action, landing pages, booking-engine experience, search visibility, Google presence, advertising, and conversion tracking.
The objective is not necessarily to eliminate OTAs. OTAs can remain an important source of demand for many hotels.
Instead, we help properties strengthen the direct digital channel they own and make it easier for travelers to move from researching the property to booking through the hotel’s preferred reservation path.
Do you provide Google Ads and paid advertising for hotels?
Yes. We can develop paid digital campaigns based on the hotel’s market, audience, seasonality, business objectives, and available technology.
Depending on the property, campaigns may include Google Search, hotel-related advertising opportunities, remarketing, social media advertising, seasonal promotions, event campaigns, and targeted landing pages.
Rather than simply driving more clicks, we focus on reaching travelers with relevant intent and measuring what happens after they arrive on the website.
How do you measure whether hotel digital marketing is working?
We look beyond traffic and social media engagement.
Depending on the hotel’s technology and tracking capabilities, we can monitor metrics such as organic search visibility, local search activity, website engagement, room-page visits, booking-engine clicks, conversions, advertising performance, acquisition costs, and direct-booking revenue.
For hotels that need more advanced reporting, DesignsTouch can also develop customized Power BI dashboards to bring marketing and business data together.
The exact measurement framework depends on the hotel’s booking engine, analytics setup, advertising platforms, and business objectives.
How long does hotel SEO and digital marketing take to produce results?
There is no universal timeline because results depend on the hotel’s existing website, market, competition, domain history, search visibility, content, technical condition, budget, and starting point.
Paid campaigns can begin generating measurable traffic soon after launch, while SEO and content strategies generally require more time to build visibility and authority.
We prefer to establish baseline measurements first, identify the highest-priority opportunities, and then track progress over time rather than promise an arbitrary ranking or results within a fixed number of days.
Can you redesign our existing hotel website without changing our booking system?
In many cases, yes.
A hotel doesn’t necessarily need to replace its existing booking engine just because it needs a new website. We can evaluate the current booking technology and design the website experience around the existing system when the integration and technology allow it.
Before recommending a change, we look at the existing website, booking engine, user experience, mobile experience, tracking capabilities, technical requirements, and business objectives.
Can you help with our hotel's Google Business Profile and local presence?
Yes. Google Business Profile and local search visibility can be important parts of a hotel’s digital presence.
We can help review property information, categories, descriptions, services and amenities, photographs, links, location information, consistency across digital properties, and opportunities for improving the overall local search experience.
We can also identify inconsistencies or gaps that may make it harder for travelers to understand the property accurately across Google’s ecosystem and other relevant platforms.
Do you create hotel content, photography, and video?
Yes. We can develop a content strategy around the property, destination, guest experience, and marketing objectives.
Depending on the project, this can include website copy, destination guides, FAQs, social media content, short-form video, room tours, property videos, YouTube content, promotional campaigns, and other visual assets.
We can also work with existing photography and video assets, so a hotel doesn’t have to create everything from scratch.
Do you work with independent hotels and smaller hotel groups?
Yes. DesignsTouch works with businesses that need a practical digital strategy without necessarily having the internal resources of a large hotel brand.
Our approach scales with the property’s size, market, existing technology, budget, and priorities.
A smaller hotel may need to focus first on its website, local SEO, Google visibility, and conversion experience, while a larger property or hotel group may benefit from a broader combination of SEO, paid media, content, social media, AI search optimization, analytics, and reporting.
Can DesignsTouch manage our hotel's entire digital marketing strategy?
Yes. DesignsTouch can serve as a centralized digital marketing partner, combining strategy, website development, SEO, local SEO, GEO/AEO, social media, paid advertising, content, video, analytics, hosting, and ongoing website support.
We can also work alongside your existing hotel technology providers, booking-engine company, PMS/CRS provider, revenue team, photographer, or other marketing partners when that makes more sense for the property.
The goal is to create a coordinated digital strategy rather than forcing every hotel into the same service package.
How do we get started with hotel digital marketing?
We recommend beginning with a digital review of your current hotel presence.
We can evaluate your website, mobile experience, search visibility, local presence, Google Business Profile, content, conversion path, booking experience, digital advertising, and AI and conversational search opportunities.
From there, we can identify the most important opportunities and recommend a practical roadmap based on your property’s goals, market, and current digital infrastructure.
What does a hotel website typically cost?
The cost of a hotel website depends on the property’s size, number of rooms, website functionality, booking-engine integration, content requirements, and level of customization. DesignsTouch does not believe in forcing every hotel into the same template or package. We can recommend an approach based on your property’s needs, whether you need a new website, a redesign, or a larger digital platform.
Do you offer affordable website solutions for independent and smaller hotels?
Yes. We work with independent hotels and smaller hospitality businesses that need a professional website without investing in unnecessary features. We can scale the website to match your property’s goals, current technology, booking system, content, and budget, while keeping the foundation ready for future growth.
Is hotel website hosting included?
Hosting can be included as part of a website and ongoing service plan, depending on the project. DesignsTouch provides managed WordPress hosting options designed to keep your hotel’s website supported, maintained, backed up, and monitored. We review hosting requirements based on the website’s technology and traffic, rather than using a one-size-fits-all approach.
What is included with hotel website maintenance?
Our basic website maintenance can include CMS updates, plugin and software updates, website backups, and routine management of the website environment. Depending on the selected plan, additional monitoring, reporting, SEO tracking, or other management services may be available.
Does website maintenance include fixing website problems?
Basic maintenance and troubleshooting are not necessarily the same service. Routine updates and backups help keep a website running smoothly, but issues caused by third-party plugins, custom development, booking systems, hosting problems, or website changes may require additional troubleshooting or development work. We clearly distinguish ongoing maintenance from billable website fixes to reduce surprises.
Can you manage our hotel website and hosting after it launches?
Yes. DesignsTouch can continue managing the website after launch through hosting and maintenance services. This gives hotel owners and managers a reliable point of contact for website updates, technical management, backups, and ongoing digital improvements, so they don’t have to manage everything internally.
Can we keep our existing booking engine?
In many cases, yes. A website redesign does not necessarily require changing your existing booking system. We can review your current booking engine and determine how to integrate it into the new website while making the path from researching a room to completing a reservation as simple as possible.
Can you redesign our hotel website without rebuilding everything from scratch?
Yes. If your existing website has useful technology, integrations, content, or a booking system that you want to keep, we can evaluate what should stay and what should change. Sometimes a strategic redesign is more appropriate than starting over. Our recommendation depends on the condition of the existing website and the property’s goals.
Are SEO, GEO, and AI optimization included in the website cost?
Incorporate SEO, GEO, and AEO considerations into the website from the beginning rather than as an afterthought. Depending on the project, this can include search-friendly information architecture, page structure, technical SEO foundations, structured data, content organization, local signals, and content designed to provide clear answers to travelers. Ongoing SEO and GEO work can be provided separately when a hotel wants continued search visibility and optimization.
Do you provide ongoing SEO and digital marketing after the website launches?
Yes. A website launch is only one part of the hotel’s digital strategy. DesignsTouch can provide ongoing SEO, local SEO, GEO/AEO, paid advertising, social media marketing, content, analytics, and other digital marketing services based on the hotel’s goals and priorities.
Are hosting and website maintenance separate from digital marketing?
They can be. Hosting and basic website maintenance keep the website’s technical environment running smoothly, while digital marketing focuses on attracting qualified visitors and turning them into booking opportunities. Keeping these services separate can make it easier for hotel owners to understand what they are paying for and what each service is designed to accomplish.
Do you offer a monthly or annual maintenance plan?
Yes. Maintenance and hosting can be structured around the property’s needs and required level of support. We can recommend a basic maintenance plan for hotels that primarily need routine website management, or a broader ongoing service arrangement for properties that also need marketing, SEO, content, analytics, and continuous website improvements.
Are website hosting and basic maintenance refundable?
Annual hosting and basic website maintenance fees are nonrefundable once the service period has begun. Before work or renewal, we clearly outline what the selected plan includes so hotel owners can make an informed decision about ongoing website support.
What happens if our hotel needs work that is not included in maintenance?
If the website needs troubleshooting, custom development, significant content changes, third-party integration work, or repairs outside the maintenance plan, we can review the issue and provide a recommendation or estimate before proceeding. This keeps routine maintenance separate from larger development projects.
Can you provide a website and digital marketing package together?
Yes. For hotels that want a more coordinated approach, we can combine website development, hosting, maintenance, SEO, local SEO, GEO/AEO, paid media, social media, content, and analytics into a broader digital marketing program. This creates one connected strategy rather than treating the website and marketing as separate projects.
How do you determine the right website and marketing investment for our hotel?
We look at the property, current website, booking experience, target guests, market, competition, existing digital presence, technology, and business goals. From there, we can identify what needs attention now, what can wait, and where ongoing investment is likely to provide the most practical value. The goal is not to sell a larger package simply because it is available. It is to build the right digital foundation for the property.
Racine, Wisconsin
DesignsTouch
201 Sixth Street, Ste 401
Racine, Wisconsin 53403
Send us an email
info@designstouch.com
Milwaukee, Wisconsin
DesignsTouch
930 E Knapp St. #25
Milwaukee, WI 53202
414.928.5111